Marketing to the Nerdwestern audience

Medill freshmen Mike Haas and Nathan Garden decided to raise money the creative way. This afternoon the pair were selling t-shirts at the arch, but not just any t-shirts.
At first glance, the unobservant might take them to be the standard college shirt: solid purple with “Northwestern” written across the chest at a slight angle.
Upon closer examination, the shirts read “Nerdwestern” as clever stab at our student body. At $10 a pop the shirts were selling quite well. Proceeds went to benefit Relay for Life.
Want one of your own? Visit the Facebook group.


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