Alison Goldfrapp and Will Gregory stripped away the jungle of electronic sounds that defined 2003’s Black Cherry and 2005’s Supernature, finding a more natural core for Seventh Tree, their latest album, released Feb. 26.

The duo, playing under the name “Goldfrapp,” has been primarily successful in the UK, but their music has been featured in the US in ads for Target and LG phones, the FX television series ““Nip/Tuck,” and 2006’s “Miami Vice”. Seventh Tree is a perfect album for Goldfrapp to start making a bigger impact on the American music scene.

Goldfrapp’s fourth studio album is a step above and leap away from their previous efforts. The British pair channels their past strenghts: Alison’s vocal range teamed with simple yet provocative writing. But now, a more ambient theme has taken the place of the jazz club feel found in their debut Felt Mountain, and the electropop vibe of albums Black Cherry and Supernature.

The album’s leading single, “A&E” (Accident and Emergency), was released in early February, quickly letting fans know that Goldfrapp’s sound would be different this time around. The ballad is memorable and beautifully written. After a couple plays, you’re humming or singing along—possibly, even considering a cover of your own. Luckily, “A&E” is only a taste of Seventh Tree’s style.

The opening song, “Clowns,” is one of the album’s best. Alison’s heavenly high notes and the steadily-building production are infectious. The lyrics go a step further to turn your head with lines like, “Only clowns would play with those balloons/What’dya wanna look like Barbie for?”

One of the greatest things about Goldfrapp is Alison’s ability to transition smoothly from her low, edgy half-whisper to a cosmic falsetto. “Little Bird,” “Eat Yourself,” and “Some People” display the breadth of her talent.

The album isn’t all slow ballads; “Happiness” and “Caravan Girl” jack up the tempo and add nod-along music to the ten-track album.

Admittedly, it’s hard not to miss the glamorous electronic songs, but it’s also easy to succumb to Seventh Tree’s beauty. A fan can only love the band for the musical panorama that is their discography. Seventh Tree adds the ethereal touch Goldfrapp needed.

Overall Rating: A