A lot of great music exists out there. But NBN can’t devote a slot to every CD that hits shelves, especially for bands you may have never heard of. So, that’s where we come in. Today, we check out soulfoul crooner Jamie Lidell and his most-accessible album to date.

The first song on Jim, electro-artist-turned-soul-singer Jamie Lidell’s latest album, would sound great behind a Dunkin’ Donuts commercial. I can see it now: A sleepy-looking man walks into his local DD store and orders hash browns and a coffee. He bites into a warm tot, and a smile appears on his face as the opening handclaps and piano notes of “Another Day” start up. When Lidell’s voice hits a second later, the once-tired dude, now fully awake, dances around the store, being joined by employees, other patrons and maybe a homeless person. Everyone would be holding a breakfast item, as a voiceover tells us how great Dunkin’ Donuts’ breakfast (now with oven-toasted items!) are.

Few albums by relatively unknown artists make quite the crossover stab Jim aims for, evidenced by the fact every song sounds perfect soundtracking for some sort of advertisement. Don’t read that as an insult — Lidell dabbles in the same soulful sounds of Marvin Gaye and Ottis Redding, mostly cutting out the glitches and electronic flourishes of his previous work on Jim. He creates straightforward soul, the type you want to sing at the top of your lungs in the shower, the type people love.

The songs on Jim exclusively recall soul, as Lidell’s nearly moved past the electronic-heavy music of his last two proper albums. “Another Day” sounds smooth as any ’70s soul song, with Lidell’s voice joined by hand claps, chilled-back bass, and backing oohs and aahs. “Wait for Me,” “Out of my System” and “Green Light” all recall the Motown Records sound, the bouncy and funky music helping the vocals glide right along. “Little Bit of Feel Good” finds Lidell adding Austin Powers-worthy horns to the mix, making for the album’s most funk-tastic and sexy track. Liddel out-runs Gnarls Barkely on “Hurricane,” a pschy-track that obliterates anything on The Odd Couple. The showstopper goes to the slowed-down sadness of “All I Wanna Do,” a number that shows just how grand and emotional Liddel’s voice can be.

Jim should be Lidell’s gateway to the mainstream. The sounds of this album push all the weirdness (save the glitchy “Figured Me Out”) aside and put the emphasis on Lidell’s pipes and the retro-soul soundscape. Amy Winehouse and Gnarls Barkley used similar formulas to score hits, and Jim outdoes both of those artists. If Wilco could sell half of the songs on snoozer Sky Blue Sky to Volkswagen, every song on Jim should be backing fast-food breakfast and toothpaste ads in the next year, if there is any justice in the world.

Bonus video for “Another Day.”