The marginal effects of your Facebook fans and statuses.

Fitzgerald’s use of Facebook and Twitter is helping Northwestern both on and off the field.

Now with 300 million members — equal to the population of the United States — Facebook allows parents and professors alike to study up on our dirty secrets.

So we are an awkward generation and in turn, Northwestern is an awkward school. The question is, who cares?

My favorite new hobby: Liking a Facebook status that shouldn’t be liked. I mean, let’s be honest — there are people on your Facebook you barely know, but hate with every ounce of your being. If Chuck Klosterman were writing this post, they would be those people you have sex with once because you hate [...]

How to keep Facebook from becoming the cause of your break-up.

How many times will you check your page while reading this article?

Burger King’s latest attempt at “edgy” advertising, the “Whopper Sacrifice” Facebook application, which rewarded you a coupon for a free Whopper if you “sacrificed” ten of your friends, is no more. Facebook disabled the fatty tool today after saying BK’s app violated users’ privacy. You see, every time you burn a chum away [...]

A story of taking risks and finding one’s place at Northwestern.

Back in the rootin’, tootin’ lawless early years of Facebook, tons of fictional characters maintained profiles on the social network site. I recall every character from Mean Girls being around, along with Doug and several Arrested Development characters. Eventually, Facebook got uptight and eliminated the majority of these not-really-student pages, and the only [...]

No, we haven’t yet figured out the literal significance of those five names that showed up beneath everyone’s Facebook search bar Tuesday. Facebook claims that it wasn’t a list of the people who search for you the most, nor was it a list of the people you search for. Supposedly, it was just Facebook’s guess [...]

Earlier today, Gawker.com posted an apparent way to see the five people who search for you most often on Facebook. Some glitch, bug, (or intentional feature) caused five names to pop up when you push the down arrow on your keyboard while the cursor is in the search box.
Update, 3:57 p.m.: Facebook seems to [...]

About two weeks ago, the Northwestern Facebook network was blessed with Facebook Chat by the Patron Saint of Procrastination, Mark Zuckerberg. More than enough time has passed to hand down judgment on the feature, and figure out how radically it has changed lives and brought about a mass kumbya session between North and South [...]

Hundo the Fun Dolphin, born in Fall Quarter, died Sunday after his owner, Patrick St. Michel, euthanized him by deleting the (fluff)Friend application.
“I originally created him as an experiment for the blog I run, Netplay,” St. Michel said. “I wanted to talk about how dumb and pointless a virtual pet was. But [...]

Being mysterious on Facebook is a mighty challenging task, given one of the main reasons for joining the college-social-networking-site-turned-worldwide-monster is to be an attention whore. You could always bypass filling in your interests or make your profile pic a shot of abstract art or, even more daring, leave it a question mark. The [...]